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Underwriting programming on WEVL allows you to raise awareness of your business, event or organization and support WEVL at the same time. You can reach the entire WEVL audience or just the listeners of one particular show. Continue reading to learn more about this affordable way to extend your marketing dollars.

 

What is underwriting?
Underwriting is an on-air announcement on behalf of businesses, individuals or organizations that provides a specific level of financial support to WEVL.

 

How can an individual, business or organization use underwriting?
Underwriting can be used for a variety of purposes: increasing public awareness of a business or organization, announcing events, honoring a loved one on a special occasion, and more.

 

Who hears underwriting?
WEVL’s broadcast range is approximately 50 miles, covering the Greater Memphis Metropolitan area, and reaching into East Arkansas, North Mississippi as well as West Tennessee. Our webcast reaches listeners worldwide. For over four decades, the station has established an audience as vibrant and diverse as WEVL’s programming. Listeners have consistently voted WEVL Memphis' Best Radio Station in the Memphis Flyer’s annual Best of Memphis poll.

 

What are the benefits of underwriting?
WEVL’s diverse programming provides a unique opportunity for underwriting announcements to focus on any point on the WEVL listener spectrum, from the audience of one or two particular programs to the audience of the entire broadcast schedule.

Underwriting announcements can raise public awareness of your business, event or organization among potential customers, attendees or members. WEVL listeners show their loyalty to the station through their financial support, and underwriting announcements create a positive association between the audience and the sponsor. Finally, WEVL is nonprofit, and underwriting provides a great way to show support for a unique community asset.

 

Past Underwriters
Germantown Performing Arts Center, Minglewood Hall, Live Nation, Beaver Productions, Memphis Brooks Museum of Art, National Shows 2 (NS2), Bartlett Performing Arts Center, Playhouse on the Square, Memphis Symphony Orchestra, Caesar's Entertainment, Buckman Performing Arts Center, and many more.

 

How to begin?

The minimum underwriting amount is $550. Complete and submit the underwriting form.

Proposed underwriting announcements must be submitted no less than seven days before the first announcement is to air.

All underwriting announcements must be reviewed and approved by the WEVL staff to insure compliance with FCC regulations governing nonprofit radio stations.

Call Brian Craig at (901) 528-0560 if you have questions or need more information about underwriting options on WEVL.